Shannon Skinner, Online Marketing Consultant at Distilled, offered an excellent graphic in a Moz article that shows some of your paid promotion options.

Moz article link - http://goo.gl/lHuav9

Own the Moment - Editiorial Calendar planning

Wonderful idea and simple way to connect to events with your content marketing. Any editorial calendar can use this

http://bit.ly/1i9CNWl

People always question why brands invest so much to appear on TV for such events as the Super Bowl, Champions League, X-factor finals, etc. It’s the ability to connect with emotional advertising and say something possibly different about themselves. 

But consumer perception/acceptance is what matter most - thus, why brands often measure favourability. Here’s a nice image that sums up how they may be looking at these sort of opportunities to connect in the larger audience environments

People always question why brands invest so much to appear on TV for such events as the Super Bowl, Champions League, X-factor finals, etc. It’s the ability to connect with emotional advertising and say something possibly different about themselves. 

But consumer perception/acceptance is what matter most - thus, why brands often measure favourability. Here’s a nice image that sums up how they may be looking at these sort of opportunities to connect in the larger audience environments

The Enhanced Campaigns Big Picture & What’s Next For AdWords
Susan Waldes, searchengineland.com

Google’s gearing up for a big announcement on April 22. The last time Google truly lowered the boom, we got Enhanced Campaigns, which have radically changed the SEM landscape.Let’s take a look at where Enhanced Campaigns have led us and what might…

Wonderful summary of what many of us have learned and seen over the past year as we adjusted to Google Adwords Enhanced Campaigns. Interesting ideas for where we may be headed and they seem quite feasible from what we know Google is doing. Key takeaway: “The search landscape from a data and targeting perspective is way more sophisticated and complex than a year ago, and it has a lot less to do with your keywords. Bottom line: keywords are less important; context and first-party data are more important.”