Good summary of YouTube’s Hero, Hub, Hygiene approach that we’re seeing more & more brands move to

Always a handy thing to have. SearchEngineLand’s SEO Success factors

As a big fan of Content Curation I liked this one slide (out of the 34 pages) that @gdecugis has up on Slideshare - Content is King: Easy & Simple Ways to Curate Relevant Content. Well worth reading the other 33 slides

http://goo.gl/wQjpTn

  • Following on from the image about declining organic reach.

  • This portion of the totalaccess.emarketer.com article struck me as pertinent to remember.

  • Since shifting away from ads designed to acquire “likes” and fans, Facebook has doubled down on ad products that have clear performance metrics. In the process, the company has become a major player in digital direct response and has seen its ad revenue increase 260% in the two years since its IPO in May 2012.

  • “Where Facebook outdoes other big media companies is in its ability to target ads based upon its users’ activities on the site,” The New Yorker said in an April 2014 article titled “Facebook:

    The World’s Biggest Direct-Marketing Company.” “About the only other company that can currently rival this targeting model is Google, with its AdWords program of auctioning ads tied to search terms.”

  • A March 2014 pitch deck that Facebook has used in meeting with advertisers, obtained by Digiday, highlights the company’s direct-response offerings, comparing them with search advertising on Google.

  • The deck touts several additions to Facebook’s ad product lineup:

  • Custom Audiences and Lookalike Audiences, which enable marketers to bring their own customer lists or target people similar to their current customers New direct-response ads in the newsfeed, such as the page post link ad format, which has been enhanced to include the option of adding buttons such as “learn more” or “book now”

  • The Facebook conversion pixel, a snippet of code advertisers can place on a page of their website, such as a checkout page, to indicate whether someone who saw an ad on Facebook ended up taking an action.

  • Facebook’s direct-response pitch isn’t new, but it’s certainly stronger. It has long attracted these types of advertisers with its self-serve ad platform and its ad-buying system that lets advertisers choose whether to pay based on CPM, cost per click (CPC) or cost per acquisition (CPA). The difference now is that all types of advertisers, not just typical direct-response marketers, are being asked to look at Facebook through a performance-oriented lens.

  • By aligning its ad products toward specific marketer goals, and by developing performance metrics that show the impact, Facebook has been able to substantially increase its ad revenue.

  • This year, eMarketer expects Facebook to generate $10.45 billion in ad revenue worldwide, with $4.84 billion, or 45%, coming from the US.

We all know the story, here’s a visual from eConsultancy to help you point out the truth to any others that still won’t accept it. In other words, why you need to start spending money with Facebook advertising if it is an important Social/traffic channel for you

We all know the story, here’s a visual from eConsultancy to help you point out the truth to any others that still won’t accept it. In other words, why you need to start spending money with Facebook advertising if it is an important Social/traffic channel for you