Digital Marketing - Thoughts & Experience

Great summary from eConsultancy about the elements that make up the modern marketer. The Marketing Manifesto

This harkens back to the old ways that I was taught how to manage Keywords and optimise PPC campaigns for Adwords and Bing (back then good old MSN AdCenter). 

Looking at your keywords in this format is really helpful. Now with Enhanced Campaigns you can also add in the Search Funnels to gain more insight into what is actually creating clicks to conversions. Search Funnels can help you see more of the iceberg that is underneath the water than just what these above the water level filters help highlight

Some have referred to QR codes as Marmite - you either love them or hate them. Where do you rank on their use? I believe when done right they can add value. Like any channel it takes good strategic use to create results This article covers nicely some of the success & failures Econsultancy have seen

Nice tool for seeing Instagram items connected to specific hashtags or users. This could work well for brands as a wrap up report

A nice look at how Google’s Mobile is more than just Android. Not certain if I would agree with all the grades Wordstream have given the items but it is a good look into how users use it and how Google makes money from it

Interesting at who ranks as the Top 5 for websites that receive the benefit of Paid and Natural Search clicks. This highlights what a challenge it is to get traffic to your website as the top 1,000 account for 75% of clicks from Search

Cindy Krum is one of the early leaders to speak and share on the important topic of Mobile SEO. Her coverage here of respnsive design vs RESS is worth reading to understand the options available

Nice list to refer to for those Digital Marketing acronyms that everyone seems to just say without ever remembering their full meaning

14 predictions that I agree with and not just because I work at Mindshare. These are trends that you can observe and see from multiple readings across the web