People always question why brands invest so much to appear on TV for such events as the Super Bowl, Champions League, X-factor finals, etc. It’s the ability to connect with emotional advertising and say something possibly different about themselves. 

But consumer perception/acceptance is what matter most - thus, why brands often measure favourability. Here’s a nice image that sums up how they may be looking at these sort of opportunities to connect in the larger audience environments

People always question why brands invest so much to appear on TV for such events as the Super Bowl, Champions League, X-factor finals, etc. It’s the ability to connect with emotional advertising and say something possibly different about themselves. 

But consumer perception/acceptance is what matter most - thus, why brands often measure favourability. Here’s a nice image that sums up how they may be looking at these sort of opportunities to connect in the larger audience environments

The Enhanced Campaigns Big Picture & What’s Next For AdWords
Susan Waldes, searchengineland.com

Google’s gearing up for a big announcement on April 22. The last time Google truly lowered the boom, we got Enhanced Campaigns, which have radically changed the SEM landscape.Let’s take a look at where Enhanced Campaigns have led us and what might…

Wonderful summary of what many of us have learned and seen over the past year as we adjusted to Google Adwords Enhanced Campaigns. Interesting ideas for where we may be headed and they seem quite feasible from what we know Google is doing. Key takeaway: “The search landscape from a data and targeting perspective is way more sophisticated and complex than a year ago, and it has a lot less to do with your keywords. Bottom line: keywords are less important; context and first-party data are more important.”

The mobile web is still losing out to native apps, by more than 6 to 1
Dean Takahashi, venturebeat.com

Native apps com­mand about 86 per­cent of U.S. con­sumers’ mobile time, or about six times more than the mobile web does, accord­ing to a mobile ana­lyt­ics report by Flur­ry.

Flur­ry said that the time spent by the aver­age U.S. con­sumer on a…

Scary and may point to why Google is expanding into so many different areas. If Adwords mobile clicks are already cheaper than desktop, AND those clicks may be drying up are we seeing very very early stages of something?

How To Build a Keyword Matrix [and Why You Need One]
Nick, seonick.net

If built and used properly a keyword matrix can increase your rankings and your keyword spread exponentially.Keyword matrices have traditionally been used for paid search, but also have far reaching implications for organic search; essentia…

Crossing over a PPC strategy into SEO

The Smart Marketer Guide To Facebook’s 15 Ad Types
Dennis Yu, socialfresh.com

Facebook once had 29 different ad units.Then they trimmed it to just 15 ad units on September 10, 2013.Here’s your guide on which ones to use in what situation, accompanying Facebook’s own explanations.If you’re content to just use Facebook’s boos…

Fantastic summary & explanation of when you may want to use the 15 different Facebook Ad formats. Well done @dennisyu

How to Growth Hack Your Content Marketing
Sean Work, kissmetrics.com

Growth hacking is the name of the game right now for startups, and why shouldn’t it be? It’s all about bringing in more traffic and putting more users at the top of the conversion funnel.Many consider these goals to be the job of their cont…

Growth Hacking is a l pretty cheesy term but it does describe the symptoms of what is needed quite well. Kissmetrics outlines what you can do to improve your content marketing with clear examples and good actionable tips